Privacy Policy
This Privacy Policy explains how Beacon Games Pty Ltd ("Pureplay," "we," "us," or "our") collects, uses, and shares information when you visit pureplaygolf.com (the "Site") or join our waitlist. By using the Site, you agree to the practices described below.
Who we are
Beacon Games Pty Ltd is a proprietary limited company registered in Australia. For any questions about this policy or your data, contact us at support@pureplaygolf.com.
Information we collect
Information you give us
When you join the waitlist, we collect:
- Email address (required): so we can send you waitlist updates.
- Launch monitor setup (optional): the launch monitor you currently use or plan to use.
- Role (optional): whether you identify as a home sim owner, facility operator, or future owner.
- Graphics card tier (optional): so we can give you better performance guidance ahead of launch.
- ZIP or postal code (optional): so we understand where our community is based.
- Hardware compatibility feedback (optional): a 1 to 5 rating of how important launch monitor compatibility is to you, which helps us prioritize hardware integrations.
Information we collect automatically
When you visit the Site, we automatically collect:
- Usage data: pages viewed, referring website, time on site, and similar analytics data.
- Device data: IP address, browser type, operating system, and device type.
- Cookies and similar technologies: see Section 7 below.
How we use your information
We use the information we collect to:
- Send you waitlist emails, including build updates, early access drops, and founder previews.
- Tailor early access invitations based on the optional information you provide.
- Understand product fit and prioritize features, hardware integrations, and content based on your feedback.
- Operate, secure, and improve the Site.
- Comply with legal obligations and enforce our Terms.
Legal bases for processing (EU/UK users)
If you are in the European Economic Area or the United Kingdom, we rely on the following legal bases under the GDPR/UK GDPR:
- Consent: for sending you waitlist and marketing emails. You can withdraw consent at any time.
- Legitimate interests: for operating and securing the Site, understanding how the Site is used, and improving our product. Our interests are balanced against your rights.
- Legal obligation: where we must process data to comply with applicable law.
How we share your information
We do not sell your personal information. We share it only with the service providers listed below, who process it on our behalf:
- Loops (loops.so): email delivery and waitlist management. Data is stored in the United States.
- Google Analytics (Google LLC): site analytics. Data may be processed in the United States.
- Vercel: site hosting and infrastructure. Data may be processed in the United States.
- Upstash: stores aggregate waitlist counters. Data may be processed in the United States.
We may also share information when required by law, to enforce our Terms, to protect our rights, or in connection with a merger, acquisition, or sale of assets (in which case you'll be notified).
International data transfers
Beacon Games Pty Ltd is based in Australia, and our service providers may process data in the United States and other countries. If you are in the EEA or UK, your data will be transferred outside your country. Where required, we rely on Standard Contractual Clauses or other lawful transfer mechanisms to protect your data.
Cookies and analytics
We use cookies and similar technologies to operate the Site and understand how it's used. Categories include:
- Strictly necessary: required for the Site to function (for example, basic session state).
- Analytics: Google Analytics helps us understand traffic and usage patterns.
You can manage cookies through your browser settings. Disabling cookies may affect Site functionality.
How long we keep your information
We keep waitlist information until our product launches and for a reasonable period afterward, or until you ask us to delete it, whichever comes first. We may retain limited information longer where required by law or to resolve disputes.
Your rights
EU/UK residents (GDPR / UK GDPR)
You have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate data.
- Request deletion of your data.
- Restrict or object to processing.
- Receive your data in a portable format.
- Withdraw consent at any time (without affecting prior processing).
- Lodge a complaint with your local data protection authority.
California residents (CCPA / CPRA)
If you are a California resident, you have the right to know what personal information we collect, to request deletion, to correct inaccurate information, and to opt out of the sale or sharing of personal information. We do not sell or share personal information as those terms are defined under the CCPA.
How to exercise your rights
To exercise any of these rights, email support@pureplaygolf.com. We'll respond within the timeframes required by law. We won't discriminate against you for exercising your rights.
Children
The Site is not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, contact us and we'll delete it.
Security
We use reasonable technical and organizational measures to protect your information. No method of transmission or storage is 100% secure, however, and we cannot guarantee absolute security.
Third-party links
The Site may link to third-party websites. We're not responsible for their privacy practices, and this policy doesn't apply to them.
Changes to this policy
We may update this Privacy Policy from time to time. If we make material changes, we'll update the "Last updated" date and, where appropriate, notify you by email or through the Site.
Contact
Questions or requests? Email support@pureplaygolf.com.